It's not that dramatic, but if you're a business owner, you know exactly what I'm talking about. It is extremely hard to run your business and continue to invest in your business.
Holy moly. Rebranding is no joke. A new logo. A redesigned website. Fresh content. My first video. All of these ideas floated around in my mind for about a year. And it took that long to welcome them all into reality.
What I find so fascinating about this whole process is how different I feel in my business now compared to when I started in November 2014 (which feels like an eternity ago). My old brand and website were no longer serving my business. It took some time to figure out how my business evolved. I could sense the vision in my head, but I didn't quite have the words or vision ready to do anything with it...yet.
So I broke it down in pieces and parts and dove in (and hung on for dear life). I've found one of the best ways to keep yourself accountable is to announce it online. So when I started sharing on social media that I was working on a rebrand, well that was the kick in the pants to persevere and actually do it.
And here we are. It's launched. I feel like I've reached a huge milestone. I no longer have to cringe when someone says they'll just check out my website. My redesigned website is a clear reflection of why I do what I do, what I offer and how Authentic Articulations is unique. I'm proud. It's like giving birth...painful and then the bliss is so great you forget the tears and hyperventilating.
I hope you enjoy it as much as I do. And don't be a stranger. There's an email sign up on the Contact page. I'd love the opportunity to connect with you and share updates on events, news and other tidbits that you'll find helpful and interesting.