©2017 Authentic Articulations

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August 14, 2017

When I speak with business owners about marketing coaching, frequently the first question is, "What exactly IS marketing coaching?" Here's the gist:

Marketing coaching provides guidance to business owners and entrepreneurs. Whether you are just launching your business o...

January 12, 2017

Keeping up with the constant changes in sizing and specs can give anyone headache. Luckily, there's help and thankfully among marketers there's a general openness to sharing tips and tricks. 

I found the mother load of social media cheat sheets (image size and such)! If...

November 29, 2016

Are you a business owner, nonprofit leader or marketing executive that wants to increase efficiency, create or refine your strategy or do you need an accountability partner? Custom-Fit Coaching is all about you and your needs - on your terms.

Some things just evo...

January 11, 2016

Excited to share my second eBook...


How to use social media to benefit your small business.

Who needs this eBook?

Anyone that is responsible for creating or managing the social media for a small business.


Your business means a lot to you,...

November 23, 2015

It's here! The first eBook in a series of more to come...


How to use social media to benefit your nonprofit

Who needs this eBook?

Anyone who is responsible for creating or managing social media for a nonprofit (e.g., an intern, a volunteer, a Bo...

July 31, 2015

Whether or not Google+ is dead or dismantling, it's part of Google which has the most powerful search engine. I encourage my clients to keep Google+ on their radar.

I do this for my own social media strategy and I continue to see the benefits. The search results don't l...

March 27, 2015

Often clients ask me to help them articulate why social media is valuable to other stakeholders within their organization. 

Here's a snippet of what I share relating to the human perspective. We all have an inherent desire for human connection which makes social media t...

February 27, 2015

A recurring theme I see rising in my clients' thoughts is how to manage the tension they feel about marketing (especially social media) and remaining true to their purpose and comfort level extending themselves online. I see an internal tug of war - on one side is the...

September 11, 2014

If a client feels unhappy as a result of dealing with a company's lack of service, be assured someone will hear about it. And that doesn't simply mean a ranting phone call to a friend. It now includes a Facebook post, Yelp, tweet, blog post, etc. The world will know ab...

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