©2017 Authentic Articulations

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March 27, 2015

Often clients ask me to help them articulate why social media is valuable to other stakeholders within their organization. 

Here's a snippet of what I share relating to the human perspective. We all have an inherent desire for human connection which makes social media t...

February 27, 2015

A recurring theme I see rising in my clients' thoughts is how to manage the tension they feel about marketing (especially social media) and remaining true to their purpose and comfort level extending themselves online. I see an internal tug of war - on one side is the...

September 11, 2014

If a client feels unhappy as a result of dealing with a company's lack of service, be assured someone will hear about it. And that doesn't simply mean a ranting phone call to a friend. It now includes a Facebook post, Yelp, tweet, blog post, etc. The world will know ab...

August 28, 2014

Gen X, Y. Millennials. And now Gen Z. They've come, they've ruffled feathers and surely the next generation will be worse than the last. Right? It's a matter of perspective that's debated all over the web, across academics and within corporate offices. By now we can al...

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